Built by people who have lived the problem.
Most agentic AI platforms are built by people who've never run enterprise software at scale.
They've never managed a global SAP rollout. Never navigated regulatory compliance in banking or pharma. Never had to explain to a CFO why an AI system made the decision it made.
MyWave was built by people who have.
Founded by Geraldine McBride and Amy Johnson, we designed this platform specifically around the problems we witnessed firsthand across decades of enterprise deployments. The result is a governed agentic execution platform for manufacturing, life sciences, aerospace and defense, and financial services — where AI must operate within strict compliance boundaries, not around them. The team we've assembled in 2026 reflects that same depth: veterans of the SAP ecosystem, enterprise channel, and B2B technology markets who have spent their careers in exactly the industries we serve.
Geraldine McBride
Co-founder & Chief Executive Officer
Geraldine McBride is the Co-founder and CEO of MyWave, and one of the most experienced enterprise technology executives in the SAP ecosystem. Over a 30-year career at SAP, she served as President & CEO of SAP North America and President & CEO of SAP Asia-Pacific & Japan — the two largest regional operations in SAP's global business — supporting more than 27 complex industries and government organizations across manufacturing, financial services, healthcare, and the public sector.
-
That experience is the foundation on which MyWave was built. Having overseen thousands of enterprise SAP deployments, Geraldine saw firsthand the recurring failure modes of rigid, siloed processes – and built MyWave specifically to solve them through governed, autonomous execution that operates within the compliance boundaries regulated industries demand.
MyWave is not a startup guessing at enterprise needs. It is a platform designed by someone who has run the enterprises it serves.
"The leadership team we are building reflects the scale of the opportunity in front of us. Regulated industries are under enormous pressure to modernize operations without compromising compliance or control. Together, this team is built to take MyWave from category creator to category leader."
— Geraldine McBride
Amy Johnson
Co-founder & Chief Product Officer
Amy Johnson is the Co-founder and Chief Product Officer of MyWave — and the person most responsible for the platform’s architecture. She has been building MyWave for more than twelve years, serving first as Chief Customer Experience Officer and COO as the platform evolved from concept to global deployment, before taking on the CPO role in 2024. While other agentic AI platforms are new to the enterprise, Amy has been solving enterprise automation problems in production environments for over a decade.
-
Her technical foundation spans the full SAP ecosystem — SAP Business One, Business ByDesign, ECC, and S/4HANA — combined with deep industry process knowledge across financial services, healthcare, insurance, retail, media, telecommunications, and the public sector. This combination of SAP breadth and cross-industry depth is directly embedded in MyWave’s pre-trained process ontology: the foundational capability that enables partners and clients to configure production agents in weeks rather than building them from scratch in months.
Educated at the University of Edinburgh and based in New Zealand, Amy led MyWave’s international expansion into North America, Europe, and Asia — building the commercial and operational infrastructure that supports the company’s global partner network today. As CPO, she now leads Engineering, the AI Agent Wave Factory, and Product Management, setting the strategic roadmap for MyWave’s agent platform and ensuring that the governed execution capabilities the market demands are built into the platform’s architecture — not bolted on afterward.
“Enterprises don’t need more AI tools — they need AI that actually completes work inside their existing systems, within their existing rules. That’s what we’ve been building at MyWave for over a decade. The governed execution layer isn’t a feature we added. It’s the architecture we started with.”
— Amy Johnson
Michael Romero
Chief Revenue Officer
Michael Romero brings more than two decades of enterprise technology experience to MyWave, with a distinguished track record of scaling billion-dollar practices and executing high-stakes turnarounds — many of them in the regulated, complex environments where SAP is the system of record.
-
Most recently, Romero served as CEO and Board Member of The Evanston Group, where he orchestrated a turnaround that transformed three consecutive years of losses into 75% revenue growth and a successful exit for shareholders. Before that, as SVP of the Global SAP Digital Transformation Practice at HCL Tech, he led a struggling practice to full recovery in three years — earning recognition as a Gartner Industry Leader and winning SAP's Pinnacle Award for Digital Transformation Global Partner of the Year.
Earlier in his career at HCL Tech, Romero launched the Digital & Analytics Division from the ground up, achieving $40 million in first-year revenue and growing the enterprise to more than $1 billion in annual recurring revenue.
As CRO, Romero leads MyWave's global go-to-market strategy and revenue operations, with a focus on scaling the company's partner-led distribution model and expanding its reach across regulated industries — particularly the large installed base of SAP customers navigating AI adoption under compliance constraints.
"Agentic AI represents a fundamental shift in how enterprises interact with their core systems. What sets MyWave apart is that it was built for the environments where that shift is hardest to make: regulated industries, complex multi-system landscapes, organizations where governance isn't optional. SAP runs the back office for most of those businesses — and MyWave's ability to deploy production agents across both on-premises and cloud SAP environments today, without waiting on a migration, makes it uniquely positioned for where the market actually is."
— Michael Romero
Justin Battles
Head of Corporate Business Development
Justin Battles brings one of the deepest partner ecosystem resumes in enterprise technology to MyWave. Over a 20-year career at SAP, he built and managed relationships with the world's largest global systems integrators and strategic technology partners — driving co-innovation and joint go-to-market programs across SAP's most critical channel relationships.
-
Before SAP, Battles held senior roles at IBM and Coca-Cola Enterprises, giving him a cross-industry perspective on how large, complex organizations adopt and scale enterprise technology through partner networks. That background is directly applicable to the regulated industries MyWave serves, where technology adoption decisions involve procurement, legal, compliance, and operations simultaneously — and where trusted partner relationships are often the deciding factor.
At MyWave, Battles leads corporate business development and ecosystem strategy, working with global partners to expand the Innovation Hub marketplace, build partner-ready go-to-market programs, and accelerate adoption of agentic AI across regulated industries.
"The enterprises that need this most — including manufacturers, life sciences companies, and financial services firms — are also the ones that are hardest to reach without the right partners. They require partners who understand their industry, their compliance environment, and their operational constraints. My focus is on making sure the right partners are equipped to bring MyWave into those conversations with confidence and credibility."
— Justin Battles
Patrick McAvoy
Chief Marketing & Partner Success Officer
Patrick McAvoy brings 30 years of enterprise technology marketing experience to MyWave, spanning partner ecosystem strategy, category positioning, and AI-driven marketing operations. His career combines executive marketing leadership with deep channel expertise — a combination that is directly aligned to MyWave's partner-first growth model.
-
Most recently, McAvoy served as EVP and CMO of Dynamic Campus, a technology managed services organization with more than 300 employees, where he drove nearly three times the company's historical compound annual growth rate and led the organization through a successful private equity exit. In that role, he pioneered AI-driven marketing operations that delivered 300 to 500% productivity gains without incremental budget — building custom AI agents and implementing generative engine optimization ahead of broader market adoption.
Before Dynamic Campus, McAvoy spent 16 years as a strategic advisor to enterprise technology companies, building and executing partner-led growth engines with an average client retention of more than eight years. His work has included channel strategy for Avnet Applied Computing, a $2 billion operating group, and global marketing leadership across nine countries for Fortune 500 clients at Brodeur Worldwide.
At MyWave, McAvoy leads global go-to-market strategy, partner ecosystem success, and category positioning — responsible for establishing MyWave's market narrative and building the partner enablement infrastructure that enables global channel partners to sell, deliver, and scale the platform effectively.
"The enterprise AI market is at an inflection point, and most of the noise is coming from tools that help people work faster. MyWave is doing something different and more durable: replacing entire categories of manual process work with autonomous agents that operate within governed policy boundaries. My job is to make that distinction clear in the market — and to make sure our partners have the positioning, the tools, and the support they need to bring this capability to their clients with confidence."
— Patrick McAvoy,
